In the startup game, you’ve got to think outside the box—literally. We needed a smart way to ship our watches without breaking the bank or risking damage during delivery. Custom boxes? Too pricey. But then we stumbled upon a genius hack, inspired by Van Moof, our Dutch neighbours, who ship their e-bikes in TV boxes to make sure they’re handled with care.
So, why wine boxes for watches? Well, they’re almost the perfect fit after a bit of tweaking. Plus, there’s a bit of psychology at play here. Let’s face it, no delivery person wants to be responsible for ruining a good bottle of wine. We figure they’ll give the same respect to our boxes, keeping our watches safe and sound.
And there’s a deeper connection, too. Just like unwinding with a fine wine, a Merivian watch is all about enjoying the moment. So, when you see a wine box at your doorstep, get ready to pop it open—not for a drink, but for a timepiece that’ll last a lifetime.
